![]() This might mean making posters, brochures, webpages or advertisements. Graphic creation: Once the client approves the visual style, the graphic designer creates the individual graphics to be used across platforms. They might propose multiple concepts and then develop whichever a client prefers.įont design: Graphic designers often design their own fonts to enhance a client's message. DutiesĬommon duties for graphic designers include:Ĭlient consultation: Graphic designers gather as much information from clients as possible so that they can deliver the design elements to satisfy them.Ĭonceptualization: Graphic designers begin by listening to clients' wishes and combining style elements they think meet them. Clients might benefit from associating themselves with the message or meaning of the illustration. Illustrators may serve a similar purpose, but often clients hire illustrators for their unique ideas and styles. They intend to provide information quickly with visuals that obviously represent the client. Their individual identity, opinions and beliefs are usually not relevant. Graphic designers communicate on a client's behalf. The primary difference between graphic designers and illustrators is the intention of their work. Related: 14 Careers for People Who Like To Draw Graphic designer vs. Text accompaniment: Illustrators might provide entertaining images to go with the text in publications, or they might provide informative illustrations to help people understand concepts or follow instructions. Magazines, clothing companies, media companies and household brands regularly require the skills of illustrators for their marketing strategies.Īrtistic enjoyment: Some illustrators produce artwork that people buy as standalone pieces. For instance, a clothing company might hire an illustrator to do an illustration for its label, or it might hire an illustrator to create the image on a t-shirt.īranding: Some companies rely on illustrations to maintain their brand. Product decoration: Illustrations may help sell a product or function as the product's selling point. Common uses of illustrators' work include: Organizations and individuals hire illustrators to entertain, provoke or communicate with audiences. Illustrators might provide clients with a single piece of artwork, or they might create multiple illustrations in a particular style. Related: Graphic Designer Skills: Definition and Examples What is an illustrator?Īn illustrator is a visual artist who uses various media to represent or explain texts and ideas. ![]() This could be a political candidate's campaign or a local theater advertising a series of performances. Parks, transit systems, attractions and even geographic regions use graphic design to communicate with the public.Ĭampaigns: Graphic designers might organize the visuals for a campaign meant to engage the public. Public communications: Graphic designers can create visual languages to help the public understand where they are. Graphic designers create the visuals used in commercials, packaging and promotional materials. Product marketing: Companies that make multiple products often require different design styles for each one to create distinct product identities. After establishing the brand's look, graphic designers help companies apply the look to all associated advertising and products. Here are some common uses of graphic design:īranding: Graphic designers develop the most important design elements of brands: logos, fonts, color palettes and associated images. They might freelance, work for a specific company or work in a dedicated graphic design firm. Graphic designers help their clients tell stories, communicate values and create public interest. Graphic designers may do some artwork by hand, but they mostly use specialized software programs to combine images, text and other visual elements into a series of graphics. Related: How To Make a Creative Resume What is a graphic designer?Ī graphic designer is a visual media expert who creates a unified style that people can identify with a company, product, campaign or place. In this article, we review what a graphic designer is, what an illustrator is and the differences between the two careers. If you're interested in careers that use artistic skills to help organizations succeed, you might benefit from better understanding the graphic design and illustration professions. Both graphic designers and illustrators help create the images that attract and inform consumers. Visual arts are an important resource for businesses trying to advertise to the public.
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